Follow-up email sequences

Note: Follow-up sequences are usually configured by your Algominds team during onboarding. This article explains how they work so you know what your prospects see and when. If you'd like a new sequence added or an existing one tweaked, hit the Ask Algominds button.

What you'll learn

How a follow-up sequence works, what triggers it, how to set up the schedule and the emails, and how to switch it on.

How follow-up sequences work

A follow-up sequence automatically sends one or more emails when a specific condition is met — usually when a label is applied to a conversation.

Ideal for

• Sales follow-ups after a positive reply
• Demo invites and reminders
• Cold or warm outreach follow-ups

The basic flow

A trigger (like a label being applied) starts the sequence automatically. Each follow-up email only sends if the prospect hasn't replied yet — so the sequence stops itself the moment they engage.

How to build a sequence

1. Click the Create sequence icon in the top-right of the workspace.

2. Give the sequence a name (e.g. Lead follow-ups).

3. Configure the sending schedule:

   • Time zone
   • Sending window (start and end time)
   • Sending days (e.g. Tuesday + Thursday only)

   Match the time zone to your prospects' location for better reply rates — sending during their working hours significantly improves open and response rates.

4. Set a trigger:

   • Open Trigger from the left menu
   • Pick the label that should start the sequence (e.g. Interested, Information request, Meeting request)
   • Pick the source (e.g. Google, Outlook, custom)

   When the chosen label is applied to any conversation, the sequence starts automatically. No manual action needed.

Add the first follow-up email

1. Enter the subject.
2. Write the message.
3. Insert variables (e.g. first name) for personalisation.
4. Add your signature.
5. Click Save.

Add more follow-ups

You can stack as many follow-ups as you like:

• Click Add another email
• Set a new subject and message
• Choose how many days to wait before this email sends
• Personalise with variables (name, company, role, etc.)
• Save

Each follow-up only sends if the prospect hasn't replied yet. The sequence stops the moment a reply comes in, unless you change that in Settings.

Settings

Worth checking before you go live:

• Max sending volume (e.g. 100 emails per day)
• Click tracking on or off
• Whether to keep sending even if there's no reply (default: no)

Preview and activate

1. Open Preview from the left menu.
2. Read the sequence end-to-end.
3. Click Run sequence in the top right.

Once live, the sequence sends automatically based on the trigger, schedule, and rules. No manual follow-ups required.